About Avestra B2B Group
About Avestra B2B Group
We are dedicated to leveraging our German-engineered expertise and agile, cross-border team to become your trusted strategic partner for sourcing high-quality products from Asia.
We are dedicated to leveraging our German-engineered expertise and agile, cross-border team to become your trusted strategic partner for sourcing high-quality products from Asia.
WHO WE ARE
AVESTRA B2B GROUP (SHANGHAI) CO., LTD. Company Introduction
AVESTRA B2B GROUP (SHANGHAI) CO., LTD. Company Introduction
Founded in 2024, Avestra B2B Group (Shanghai) Co., Ltd. may be a young player in the global B2B landscape, but its roots run deep in the fertile ground of European commercial excellence. With a lean, strategically distributed team of just six highly skilled professionals, the company has already established itself as a dynamic and reliable bridge between high-quality suppliers and discerning European buyers, particularly within the German-speaking markets of DACH (Germany, Austria, Switzerland).
Our organizational structure reflects a truly global mindset. While our headquarters are registered in Shanghai, China, our operational footprint is deliberately international: three core team members are based in Shanghai, ensuring agile coordination with Asian manufacturing hubs; one key executive operates from Germany, maintaining direct, culturally fluent relationships with our European clientele; and two dedicated specialists work from Serbia, providing efficient back-office support across European time zones. This compact yet powerful configuration allows us to combine speed, flexibility, and local market intelligence in a way that larger, more cumbersome competitors often cannot match.
What truly sets Avestra apart is the pedigree of its people. The majority of our team members previously honed their expertise at WELTBILD GROUP, a former German commercial powerhouse renowned for its vast industrial reach and rigorous standards. Having been instrumental in driving global sourcing and supplier development at such a high-caliber organization, our professionals bring with them an unmatched skill set in navigating complex international supply chains. We excel not only at identifying top-tier manufacturers but also at developing suppliers from the ground up—ensuring compliance, quality control, and cost-effectiveness across a wide spectrum of product categories. From raw materials to finished goods, our collective experience spans diverse sectors, giving us the versatility to adapt quickly to evolving market demands.
At this moment, Avestra B2B Group focuses its core business on three specialized verticals: medical devices and equipment, household and industrial chemicals, and professional tools & hardware. In each of these categories, we serve as a trusted procurement and supply chain partner, helping European buyers source reliable, certified, and competitively priced products from China and other Asian markets. Besides, traditional general merchandise such as seasonal products, toys and household items also fall well within our expertise. We work closely with a growing portfolio of established clients across Europe, with a particular emphasis on the German-speaking regions—Germany, Austria, and Switzerland. These partnerships are built on long-term trust, transparent communication, and a deep understanding of the strict regulatory and quality standards that define these markets.
Despite our recent founding, Avestra B2B Group operates with the confidence, competence, and network of a seasoned enterprise. We are not just a trading company; we are a strategic extension of our clients’ procurement teams. By combining the legacy of German commercial discipline with the agility of a modern, cross-border startup, we deliver measurable value: reduced sourcing risks, optimized supply chains, and access to opportunities that only deep local insight can reveal.
As we continue to grow, our mission remains clear: to empower European businesses with superior sourcing solutions while upholding the highest standards of integrity, efficiency, and partnership. Welcome to Avestra B2B Group—small in size, but vast in capability.
Founded in 2024, Avestra B2B Group (Shanghai) Co., Ltd. may be a young player in the global B2B landscape, but its roots run deep in the fertile ground of European commercial excellence. With a lean, strategically distributed team of just six highly skilled professionals, the company has already established itself as a dynamic and reliable bridge between high-quality suppliers and discerning European buyers, particularly within the German-speaking markets of DACH (Germany, Austria, Switzerland).
Our organizational structure reflects a truly global mindset. While our headquarters are registered in Shanghai, China, our operational footprint is deliberately international: three core team members are based in Shanghai, ensuring agile coordination with Asian manufacturing hubs; one key executive operates from Germany, maintaining direct, culturally fluent relationships with our European clientele; and two dedicated specialists work from Serbia, providing efficient back-office support across European time zones. This compact yet powerful configuration allows us to combine speed, flexibility, and local market intelligence in a way that larger, more cumbersome competitors often cannot match.
What truly sets Avestra apart is the pedigree of its people. The majority of our team members previously honed their expertise at WELTBILD GROUP, a former German commercial powerhouse renowned for its vast industrial reach and rigorous standards. Having been instrumental in driving global sourcing and supplier development at such a high-caliber organization, our professionals bring with them an unmatched skill set in navigating complex international supply chains. We excel not only at identifying top-tier manufacturers but also at developing suppliers from the ground up—ensuring compliance, quality control, and cost-effectiveness across a wide spectrum of product categories. From raw materials to finished goods, our collective experience spans diverse sectors, giving us the versatility to adapt quickly to evolving market demands.
At this moment, Avestra B2B Group focuses its core business on three specialized verticals: medical devices and equipment, household and industrial chemicals, and professional tools & hardware. In each of these categories, we serve as a trusted procurement and supply chain partner, helping European buyers source reliable, certified, and competitively priced products from China and other Asian markets. Besides, traditional general merchandise such as seasonal products, toys and household items also fall well within our expertise. We work closely with a growing portfolio of established clients across Europe, with a particular emphasis on the German-speaking regions—Germany, Austria, and Switzerland. These partnerships are built on long-term trust, transparent communication, and a deep understanding of the strict regulatory and quality standards that define these markets.
Despite our recent founding, Avestra B2B Group operates with the confidence, competence, and network of a seasoned enterprise. We are not just a trading company; we are a strategic extension of our clients’ procurement teams. By combining the legacy of German commercial discipline with the agility of a modern, cross-border startup, we deliver measurable value: reduced sourcing risks, optimized supply chains, and access to opportunities that only deep local insight can reveal.
As we continue to grow, our mission remains clear: to empower European businesses with superior sourcing solutions while upholding the highest standards of integrity, efficiency, and partnership. Welcome to Avestra B2B Group—small in size, but vast in capability.
Questions or Consulting
We are committed to excellence in everything we do and look forward to working with you!
AVESTRA B2B GROUP (SHANGHAI) CO., LTD.
AVESTRA B2B GROUP (SHANGHAI) CO., LTD.
E-mail: william.zheng@avestrab2b.com/yifei.li@avestrab2b.com
Tel: +86-139 1813 5080/+86-188 0161 1221
Add: Rm1958 Moho, No.936 North Shaanxi Road, Jing’an District,
200040 Shanghai, PR China
